Make your business work better for you.
Your business is working. But is it working as well as it could?
You've built customers, made investments, added tools and maybe added people. Along the way, you've also built processes, habits and ways of working that made sense at the time.
Sometimes you're simply too close to see what's still serving you and what's getting in the way.
Built-In Growth provides experienced, independent business advisory for established owners who want their businesses to work better for them.
"There were many times throughout my journey that I doubted myself or my vision. Jay consistently asked the right questions and reminded me of the end towards which we were both working."
Nicola Gillis, Saffron & Salt
THINKING
I write about the decisions, habits and assumptions that shape how we work, lead and build businesses, especially the ones that are harder to see when we're busy doing the work.
How an Improv Night Almost Cost Her Everything
Lately I have been talking with a number of business owners who want to have deeper conversations with their customers. They know their existing clients hold the clearest clues about how their business should grow. But when they begin those conversations, they often go in the wrong direction. They start asking customers about the future. What new products would you like to see? What do you think about this new service idea?
Why Your Existing Customers Matter More Than You Think
If you’re a business owner, there’s a good chance you’ve spent more time thinking about the customers you don’t have than the ones you already do. More reach. More visibility. More leads. More people walking through the door. That instinct is understandable. Growth is usually framed as a volume problem. If revenue is flat, the default assumption is that the answer must be more customers.